→ Señor Salvaje is an agroecological project driven by a passion for chiles, heirloom seeds, and rural life. Its name balances tradition and respect (Señor) with freedom and connection to nature (Salvaje).
The brand revives forgotten flavors and connects nature, culture, and gastronomy with an authentic, instinctive approach.

Concept & Design: Ana García Segura &  → Vero Santana

Love’s Club is a motorcycle social club and bar housed in a unique Brooklyn warehouse, blending the raw rebellion of biker culture with classic elegance.
More than a space for riders, it’s an urban refuge for a diverse, creative community where art, music, and authentic lifestyle come together.

Concept & Design: Ana García Segura &  → Clara Broseta

Walter Pictures is an independent New York–based production company creating music videos, commercials, and interactive films for artists like Bob Dylan, Dua Lipa, Bomba Estéreo, Baby Keem or Joji. They’ve been recognized for their award-winning work, including the interactive Like A Rolling Stone video, which earned 4 Gold Lions.

Concept & Design: Ana García Segura & Merry+ (NYC)

Bescuit is a historic stall in Valencia’s Central Market, known for its wide selection of wines from Valencia’s DO regions and high-quality olive oils. The studio developed a new visual identity to enhance the stall’s presence in the market. The design emphasizes light, elegance, and clarity, reflecting the quality and variety of the products while creating a cohesive and visible brand experience.

Concept & Design: Ana García Segura &  → Vero Santana

Staying Valencia is a well-established Valencian brand that offers more than just accommodations: it delivers local experiences, design, sustainability, personalized service, and an active digital community. All of this positions the brand as a benchmark for responsible tourism and an authentic way to discover Valencia. Under the umbrella of “Come as you are”, Staying Valencia brings together eleven hotels and tourist apartments, as well as five restaurants, all united by a focus on design, quality, and exclusivity.
Each establishment has its own visual identity tailored to its target audience, from boutique spaces to more functional options, while always maintaining the group's aesthetic and conceptual coherence.

Photography & Media: Staying Valencia

Really’s identity emerges from its origins in local craftsmanship, evolving from “Really Nice Things” into a more refined, conscious brand.
Dedicated to the design and production of stylish home objects, it blends modern aesthetics with the warmth of handmade work, staying true to its creative roots.

Brand Concept & Design: Ana García Segura & → Vero Santana
Art direction and Set Design: Really & → Carolina Micó
Photography: Luis Beltrán & Filtro

Zoku was born from the need to speak about Japan and its cuisine across past, present, and future.
This temporal vision takes shape through a flexible identity built from three typefaces that interact with each other, generating over 200 logo variations.
The result is a living brand, always in motion, never appearing the same twice. The communication reflects this approach: contemporary, yet attentive to legacy.
Zoku expresses itself through a visual language that blends tradition with experimentation just like Japanese cuisine itself. A brand that looks forward, without forgetting where it comes from.

Concept & Design: Ana García Segura & Israel Pinilla
Photography:  → Carles Rodrigo

Opal Lab is a handcrafted veneer laboratory. The Identity is inspired by its name, the opal stone, fluid, luminous, and ever-changing. Its logo moves and mutates, echoing the organic, aqueous, and amorphous nature of the mineral. Each piece is shaped by hand, celebrating imperfection as beauty and individuality as art. The brand embodies a living balance between science and emotion, precision and fluidity. Opal Lab transforms craftsmanship into a visual language of light, texture, and transformation.

Concept & Design: Ana García Segura, → Cristina Bonora & → Vero Santana

The FW19 collection of Villains Conspiracy perfectly captures its dark and provocative identity, blending streetwear with the essence of 90s skate culture.
Featuring a palette of muted tones with bold contrasts, urban graphics, and aggressive typography, it conveys a rebellious and authentic attitude. Each piece is designed as a statement bold, street-driven, and true to the brand’s philosophy.

Concept & Design: Ana García Segura & Israel Pinilla
Model: Lucas Amador
Photography: → Carmen Gray

Ramirez Flats & Bar presents a modern, urban identity built around comfort, style, and functionality.
With a minimalist design language, neutral tones, and a cozy yet sleek visual experience, it creates a home-like atmosphere tailored for smart travelers.
The brand’s coherence across interiors, graphics, and service reinforces its message: designed living with the warmth of home.

Concept & Design: Ana García Segura & Israel Pinilla
Photography: Staying Valencia & →Nuria Andrés

Japanese restaurant Nozomi in Valencia elevates its dining experience with a refined table set, centred around a minimalist, elegant menu.
Inspired by traditional Japanese aesthetics, the design balances simplicity and sophistication, staying true to the restaurant’s identity.

Concept & Design: Ana García Segura & Israel Pinilla
Photography:  → Carles Rodrigo & → Nuria Andrés

Cosmo Hotel & Bar is built on honest, functional design, with a clear visual identity that extends from signage to digital communication. Everything revolves around one principle: thoughtfully crafted simplicity.
Neutral materials, clean typography, and direct messaging create a cohesive experience both in physical spaces and online. The concept is contemporary, approachable, and straightforward.
We have used modern, industrial-inspired materials, and each element has been carefully designed to align perfectly with the typography and overall concept.

Concept & Design: Ana García Segura & Israel Pinilla
Photography:  → Carles Rodrigo & → Nuria Andrés

Inspired by Tokyo’s chaotic districts like Kabukicho and Omoide Yokocho, Hikari aligns with Masquespacio’s interior design through materials such as oxidised iron and leather.
The menu uses a vertical format, black-and-white photography, and layered layouts a nod to Daido Moriyama’s Provoke movement. The table setting is minimal and precise, set against a concept rooted in controlled disorder.

Concept & Design: Ana García Segura & Masquespacio
Photography:  → Carles Rodrigo & → Nuria Andrés